Betty Rose was established by Alanna Garcia in February of 2014. With a strong eye for fashion and a passion for the beauty industry, Betty Rose--the brand, strives to enhance the unique and natural beauty in each and every client. Alanna got her start at The Vanity Makeup Studio and went on to work under HMUA Ric Kent. You can find Alanna spending most of her weekends doing bridal makeup, surrounded by the love that comes with a wedding day. She was on 2 KASA Style's 'Beautiful You' TV segment talking all things beauty as their Makeup Expert for 2 years. She has been hired by NBC, Reelz, and done makeup for Celebrities like Anne Heche from The Brave and Quinton Aaron from The Blindside. She has worked with Blank Square Productions on T-pain’s music video, “A Million Times.” Her work has been published in Harper’s Bazaar December 2018 issue, Rocky Mountain Bride, Albuquerque the Magazine, Ellements Magazine, has been seen on billboards, on film for the Cancer Treatment Center of America, Direct Smile, and Ron Bell, and she was voted Top 5 Makeup Artists in Albuquerque the Magazine's Best of the City Issue 2015 and The Knot’s 2019 Best of Weddings. Alanna has been a part of over 250 weddings and the Betty Rose team has been hired by over 350 brides.
As an Albuquerque native, she graduated from the University of New Mexico with a Bachelor's in Psychology. From the age of 5, Alanna recalls always being referred to as an old soul, driving her to pursue a degree in psychology, which has transferred over to what makes her unique as a makeup artist. "My job is more than just applying makeup on a stranger. It's about making someone feel comfortable in their own skin. I connect with the clients during the applications. Especially when it's something like a wedding--emotions are heightened and often the client just needs to talk, or they need someone to listen. I'm there to do both, all while making someone feel beautiful."